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Content Marketing Lead

Ciudad de México, México Tiempo completo
💰 Salario
A convenir
💼 Oferta para Usuarios
Modelo B2C / Servicios a usuarios finalesB2B / Servicios a empresas
Especialidades
Cryptocurrencies
Blockchain
Fintech
Bitcoin

Descripción

Crypto is an exciting and revolutionary, ever-evolving industry. Bitso is a leading and amazing product for customers to invest in crypto. Your mission will be to help educate new and existing customers about crypto and Bitso. You’ll be part of a team that creates and executes the strategy for all the content coming from the Marketing team. 

Reports To

Head of Content and Creative Strategy.

Who You Are 

  • Proven English fluency.
  • Content Strategy Knowledge: Identifying target audiences, crafting compelling narratives that align with business objectives, and selecting the most effective channels for content distribution.
  • Content Project Management: Managing multiple projects at once, meeting deadlines, and coordinating with other team members and external providers are common tasks for a content marketer.
  • Crypto/investment knowledge: Being passionate or having experience in the industry is a big plus. Knowing about investment products and investment terms also very nice to have.
  • Creativity: Coming up with new ideas for engaging content requires a creative mindset.
  • Understanding of Marketing Strategies: A good content marketer understands the basics of marketing strategies and how content fits into the bigger picture of brand promotion and sales.
  • Communication Skills: Excellent written and verbal communication skills are essential for creating compelling content and collaborating with team members.
  • Content Creation: Knowledge on how to write well-structured and engaging content that resonates with the target audience.
  • SEO Knowledge: Understanding search engine optimization techniques is essential for creating content that ranks well in search engine results, driving organic traffic to the website.
  • Research Skills: Content marketers need to be able to research industry trends, unde