Content Marketing Lead

Ciudad de México, México Tiempo completo
💰 Salario
A convenir
💼 Oferta para Usuarios
Modelo B2C / Servicios a usuarios finalesB2B / Servicios a empresas


Crypto is an exciting and revolutionary, ever-evolving industry. Bitso is a leading and amazing product for customers to invest in crypto. Your mission will be to help educate new and existing customers about crypto and Bitso. You’ll be part of a team that creates and executes the strategy for all the content coming from the Marketing team. 

Reports To

Head of Content and Creative Strategy.

Who You Are 

  • Proven English fluency.
  • Content Strategy Knowledge: Identifying target audiences, crafting compelling narratives that align with business objectives, and selecting the most effective channels for content distribution.
  • Content Project Management: Managing multiple projects at once, meeting deadlines, and coordinating with other team members and external providers are common tasks for a content marketer.
  • Crypto/investment knowledge: Being passionate or having experience in the industry is a big plus. Knowing about investment products and investment terms also very nice to have.
  • Creativity: Coming up with new ideas for engaging content requires a creative mindset.
  • Understanding of Marketing Strategies: A good content marketer understands the basics of marketing strategies and how content fits into the bigger picture of brand promotion and sales.
  • Communication Skills: Excellent written and verbal communication skills are essential for creating compelling content and collaborating with team members.
  • Content Creation: Knowledge on how to write well-structured and engaging content that resonates with the target audience.
  • SEO Knowledge: Understanding search engine optimization techniques is essential for creating content that ranks well in search engine results, driving organic traffic to the website.
  • Research Skills: Content marketers need to be able to research industry trends, understand customer needs, and stay updated on best practices.
  • Social Media Savvy: Knowledge of different social media platforms and how to engage audiences on them. This includes understanding the type of content that works best on each platform.
  • Data Analysis: The ability to analyze data to gauge the success of content marketing strategies is important. This includes using tools like Google Analytics to track website traffic, user engagement, and conversion rates.

What You Will Do 

  • Be up to date on the latest news and trends of the crypto industry.
  • Help shape the company’s Content Marketing strategy and execute it.
  • Understand the gap of education that customers have to fulfill them with meaningful content.
  • Create content one-pagers.
  • Brief and review work from external agencies and internal creative department.
  • Own the content implementation from end-to-end.
  • Have meetings and interact with internal and external stakeholders representing the Content team.
  • Take actions based on data insights and results to reach KPIs.


Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

Habilidades que necesitamos

Content Strategy
Marketing Strategy



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