Digital Marketing and Sales Specialist

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Confidential
Ubicación Bogotá, Colombia Disponibilidad Por horas
💰 Salario
A convenir

Descripción

**Digital Marketing and Sales Specialist**




**Education Level:** Bachelor’s in Marketing or related.
**English Level: Advanced.** Proficiency in English (writing, reading, and speaking)
**Years of Experience:** 3 - 5


**Objective:**
The objective of this role is to enhance the company's online presence, brand identity, and digital marketing efforts through creative design, website development, and content management. By leveraging expertise in WordPress, UX/UI design, SEO, and digital advertising strategies, the Junior Web Designer & Content Specialist will play a pivotal role in maintaining and improving the company website, designing marketing assets, creating engaging content, and supporting branding initiatives to effectively communicate the company's value to its target audience.




**Responsibilities:**


**Website management and design:**
* Design, develop, and maintain a high-performing WordPress site with excellent UX/UI principles.
* Regularly update website content and implement technical SEO optimizations.
* Create visually engaging landing pages for marketing campaigns and lead generation.
* Lead the migration of the company website from Wix to WordPress, ensuring a seamless transition and continuous improvement.




**Content Creation and Strategy:**
* Collaborate with the content team to develop high-quality articles, case studies, webinars, videos, and LinkedIn posts.
* Coordinate with external sources to build backlinks and crosslinks to amplify content visibility.
* Optimize all content for SEO, including keyword research, metadata, and on-page strategies.




**SEO and Digital Marketing:**
* Implement comprehensive SEO strategies to achieve and maintain a high search engine ranking.
* Conduct regular audits to identify and address SEO issues (technical, on-page, and off-page).
* Manage crosslinking and backlinking strategies, fostering relationships with relevant external platforms and articles.
* Leverage analytics tools (Google Analytics, SEMrush, etc.) to monitor traffic, engagement, and ROI.




**Collaboration and Innovation:**
* Support content development for marketing collateral, including brochures, PDFs, and email campaigns.
* Collaborate with the marketing team to align website updates with overall branding and campaign goals.
* Provide insights and recommendations to optimize website performance and user engagement.


Habilidades que necesitamos

Digital Marketing
SEO strategies
Content Creation
WordPress Development
UX/UI Design
Analytics tools
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